Products

The Salon Director offers a variety of products and services to new and existing business owners in the hair and beauty industry, designed to enhance your business!

Available products include;  

Business Plan Template for
a hairdressing salon.
($45 USD)

Click here for full details

 

 

Client Loyalty Pack - Step-by-Step
($55 USD)

Click here for full details

 

 

Beautiful Brides DVD - Classic Collection Series 1 ($125 USD + Postage)

Click here for full details

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Beautiful Brides Series 1 - DVD (6 stunning styles, live step-by-step)
The Classic Collection

Beautiful Brides DVD Series1. Offer six stunning bridal upstyles inspired by the timeless classics of the 30's, 40's and 50's. This series of beautiful bridal hair covers the classic shapes and styles in a step by step format, created by award winning stylist and international educator Sharon Blain.

Learn the art of how to create simple yet sophisticated looks from beautiful chignons and beehives to the chic French roll. With detailed instructions making even the most complicated classic shape simple, elegant and achievable in your salon.

Order your copy now, stock is limited.

Beautiful Brides DVD - Classic Collection Series 1 ($125 USD + Postage)

 

 

 

 

 

To see the full collection and a profile on Sharon Blain click here

 

Getting Started - Business Plan Template for a Hairdressing Salon

It’s the old saying ‘Fail to plan… or plan to fail’. A business plan should be one of the first task in the initial design of a new salon. It ensures that you have a clear vision, set goals and a defined ethos for the business. It also allowed you to put aside any misconceptions and establish a realistic, balanced and clear purpose and direction. A business plan can play a vital role in helping to avoid mistakes or recognize hidden opportunities.

This Business Plan Template provides a case study for you to read and edit (editable in Microdot Word) to meet your specific requirements. Covering all aspects of your business development from marketing and salon design to staff training and finance, plus more.

As a bonus, included is a detailed list if all the items you will need to opening a new hairdressing salon. From brushes and clips to Point of Sale systems and operation manuals.

  • SAVE YOURSELF HOURS OF RESEARCH TIME AND MONEY!
  • OPEN YOUR SALON SOONER!
  • FOR ONLY $45 (USD)

 

(This product comes as a ZIPPED file and contains Microsoft Word Documents. WinZip, or Aladdin Stuffit, or another Zip utility program is required to to unzip these files)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Grow a loyal client base to increase your profits.

Why are loyal clients so important?
Loyal customers:

  • Visit your salon over and over again and purchase products repeatedly
  • Increase the volume of their purchases over time
  • Increase their number of services per visit  i.e. visit 1 – cut and blowdry, visit 2 – cut, blowdry and colour.
  • Refer your salon to friends, family and associates
  • Become immune to the lure of the competition
  • Give your salon the benefit of the doubt when something goes wrong

Investing in client loyalty and retention make sound business sense and produces measurable results. Here are just some of the reasons why:

  • It costs 7-10 times more to recruit a new customer than to keep an
    existing one.
  • A gain in customer loyalty of only 5% can lift lifetime profits per customer by as much as 95%

 

Purchase a Client Loyalty Pack - A step-by-step guide to implementing 3 unique systems into your salon.

This guide provides you with clear instructions on how to set up 3 varied client loyalty initiative in your salon, visual examples included. These include;

  • Following up with your client after their first visit with a 'thank you' offer, encouraging them to return to your salon.
  • How to host a VIP event in your salon for loyal clients and their friends. Reward loyal clients and gain new clients.
  • Implementing a referral system or recommend a friend, to encourage word of mouth and increase clientele.

ONLY $55 (USD)

This product is supplied as a PDF. Go to Adobe.com to download Adobe Acrobat Reader if needed.
 

 

 

 

 

 

 

 

 

 

 

 

 



 

10 tips for improving client loyalty in your salon....

Below are some ideas that can be implemented into your salon, to start growing client loyalty straight away;

  1. Follow up after the first visit with a thank you message, offer or gift.
  2. Create a VIP event and invite your loyal customers into the salon to be pampered.
  3. Ask your existing clients to recommend a friend, reward both your client and their friend with a small gift or offer, once the referral client has established an appointment.
  4. Create a points system in your salon where customers can gain reward dollars against their salon spend. These points can then be redeemed for set items.
  5. Create a new client loyalty card, offering unique rewards on each visit to the salon for a set number of visits.
  6. Reward clients unexpectedly, this could be as simple as offering to provide a complementary treatment at the basin. This is a nice way of saying 'thank you'!
  7. Communicate with your clients outside of their scheduled appointments. This will keep your business top of mind and ensure they return sooner rather then later.
  8. Find out what clients want. Create a customer feedback form to find out more information about what your clients really want. Collate the data and see where you may be able to implement new services or products, or improve current systems in your salon.
  9. Win back any clients that have not been back to the salon in the past 3-6months. It's not too late to regain their loyalty.
  10. Be visible as the salon owner and refer your loyal clients to another staff member if their regular hairdressers is no longer available.

Download and print a PDF version of The Salon Director, 10 Tips for Improving Client Loyalty.

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